University of Florida Converged Media Print Media Worksheet


The purpose of this exercise is to practice how to write an organizational press release. If you work for any organization, your goal as a media professional is to gain earned media (free press) through the mainstream media and to get them to cover news and updates from your organization. In writing a press release, you should focus on why the public will care to know, instead of why your organization should get free publicity.A press release should include:A headlineOrganization logoQuotes from organization officials, main sources. Have at least 3 sources quoted.1. The 5Ws and an H5. Contact information, company logo, sometimes boilerplate (but omit the boiler plate at the end of this assignment)Instructions:Choose A or Ba Write a press release on behalf of any major brand announcing a new product, service or development,b. Write a press release on behalf of a university announcing a major donation from a celebrity.

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