Stratford University Competitive Business Intelligence Report on Netflix Paper

DescriptionNetflix-https://www.netflix.com/
Your task is to create a detailed competitive business intelligence report on
Netflix (the streaming service) and its competitors. Must be between 7-10 pages double-spaced.
Rubric at the end of the document.
Useful Info:
Competitive intelligence reports help a company compare itself to competitors.
Determine Who Makes the List
Do you ever wonder how a company gathers information on its competitors? A competitive
Intelligence report helps gather important information on competitors. When writing a
competitive intelligence report, you must first determine which competitors will make the list
and which are the most important to focus on.
It will be comprised mostly of direct competitors, but there should also be some indirect
Competitors that are top companies in the same industry or follow the same business model
as you do. A direct competitor is a company operating in the same market and with the same
products. For instance, Walmart’s direct competitor would be Target. An indirect competitor
is a competitor that does not offer the same product but could operate in the same market.
It is essential to analyze the correct competition on your competitive intelligence report to make
sure you are comparing companies that offer similar products with similar prices as you. Once
you decide who your competitors are, you should try and determine what you want to know
about them.
Ask Questions
You want to ask questions to determine exactly what you want the report to entail. It will be
helpful to sit down and decide what exactly you expect the end result of this report to accomplish. You want to
Compare Netflix to its competitors and determine what they are doing that could help Netflix
Reach specific goals. For instance, if you want to increase brand awareness you might ask the
question, ”What marketing outlets are Netflix’s competitors using, and how much are they
spending?”
You want to ask the questions that will help you learn more about Netflix’s competitors and will
also, help Netflix improve the way they are handling business.
Determine How You Will Get Information
There are different methods you can use to gain information for your competitive intelligence
report. You can simply browse different stores and see what competitors are charging for their
products. You could also browse the companies’ websites to help gain more information on their
pricing, sales, locations, and other essential information you may need.
Market research
allows a company to obtain information about companies that operate in their market.
A company can do its own market research or hire an outside company to perform market
Research for them. You can use surveys in the store or online to gain information from
customers about your products and business operation. Utilizing multiple different methods,
such as customer surveys, phone interviews, and product testing, are all efficient ways to gain
the information needed to include in a competitive intelligence report.
What Format to Use
The format you use for your competitive intelligence report is totally up to you. It all depends
on what you want to include. If you want to include a list of prices or expenditures on marketing
, you may want to use a graph to compare all your competitors. You can go as in-depth with the
information as you want.
Rubric:
● Identify the business’ competitors and why they are competitors including which ones
are direct competitors and which ones are indirect. At least 5 total competitors (20 pts)
● Explain what you think Netflix’s future goals should be to grow the company and what Netflix’s
competitors are doing which can give Netflix a competitive advantage to reach their
specific goals (30 pts)
● Compare Netflix to its direct or indirect competitors listing theirs and their competitor’s
target market, pricing model, features included, and any other important info that would
enhance your report Use graphs, statistics, tables, images and other tools to explain as well
if needed. (30 pts)
● Cite sources on where you obtained your information (10 pts)
● The report must be between 7-10 pages (10pts)

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