Ryerson University Peloton Market Development Plan


 writing a market development plan assignment for PelotonThe final paper should cover the following:

Opportunity Analysis
o Where is the white space?
o 5C’s Analysis
o Is your goal to grow customers (new markets) or $/customer (current market)?
(Utilize the growth matrix)
What is the size of the market opportunity? (making reasonable assumptions)
Target audience segmentation and recommendation
o Who is your target audience? What other audiences did you evaluate and how
did you choose this one?
Product definition and Brand position
o Determine your current brand position in the market (what is your differentiation v
competition) and how does that need to change to grow your market. If it
doesn’t, rationalize why not.
Distribution channels
o Where (or how) will your product or service be sold/reach the market?
o What is the role of your collaborator in the purchase funnel?
Pricing/Value recommendation
o What is your pricing strategy?
o Prepare a simple Revenue Statement (Revenue, Costs, Estimated Profit OR break
even analysis)
Three recommendations for implementation
o Be Specific. How will you GTM (Go to Market)?
Please use APA 7th citation style.

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