MKT 100 Strayer University Pricing Strategy Discussion


Part 1)It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.Match each business with the pricing strategy that you believe the business is using.Discuss why you think the business is using the pricing strategy that you did. Business:Pricing Strategy: Bentley MotorsMotorolaKohl’sDish NetworkPenetration PricingPricing SkimmingPremium PricingCompetitive PricingEconomy PricingPromotional PricingDiscussion Response RequirementsFor all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.Part 2)Reply to at least one classmate with at least four full substantive sentences.Go beyond, “I agree. Great post.” Provide substantive commentary about your classmate’s (Bryant) post below:
Good morning everyone,Bentley Morotrs uses Premium Pricing because it is a high end production vehicle that meets the standards / income of the wealthy people since they are considered luxury vehicles.Motorola uses the Skimming Pricing because whenever they drop a new product, that product is at a certain price, usually pricey until they release another product. Once the new product is dropped, the one before drops in price.Kohls uses a Competitive Pricing. This is because they are in the clothing department so they need to be in competition with other clothing stores. Their prices need to be at least just a bit better than others to get more customers to come back.Dish Network uses Penetration Pricing. These cable companies sell contratcs that sound like a deal of a lifetime at the moment for a certain amount of time. Once that time period is over, and it’s usually out of nowhere, then the price for your cable tends to sky rocket.

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