MBA 646 Belhaven University Measuring and Managing Value: Amazon Company Report


Discuss about Walmart or Nike, or any other Fortune companyMBA 646, Company Valuation Project
The project is designed to be worked step-by-step along with the course progress. The project
guide describes the detailed instructions.
Upon completing all the steps, you should have all the components necessary to complete the
final paper. Now, you can extend the work into a final paper.
The final paper should include:
Background study (step 1 & 2)
DCF valuation (step 2 & 3)
Relative valuation (step 3 & 4)
APV valuation (step 5)
The rubric below explains the detailed requirements for the paper.
MBA 646, Measuring and Managing Value
Critical Assignment
The critical assignment for MBA 646, Measuring and Managing Value, is one of a series of
assignments designed to demonstrate that students have achieved the learning outcomes
established for the Financial Valuation and Investment Management specialization of the MBA
program in the College of Business and Management. This, like the other checkpoint critical
assignments, is an integral component of the business plan, which is measured in the capstone
course MBA 690, Strategic Management Seminar. These critical and capstone assignments
indicate whether or not the College is successful in achieving the overall learning outcomes for
the program.
The specific objective of this critical assignment is to assure that students of business have
sufficient skills to effectively determine value, particularly for financial securities and
businesses. This exercise will provide students with the opportunity to integrate and implement
theory to practice by determining a valuation of an existing business. The intent of the exercise
is to prepare an exhaustive valuation of a company so that the student can recommend
whether or not the company’s current value is appropriate. This assignment will assist students
in developing the financial components of a comprehensive business plan in the capstone
course during the final term of study.
This exercise involves selecting an existing organization and determining whether its market
price per share is appropriate. The student will develop an environmental scanning analysis to
establish the context for determining for the company, its cash flow, growth rate, and discount
rate. The student will use a discounted cash flow technique as well as relative valuation for
determining the value of the company’s common stock.
The specific components of the assignment should include:
1. A description of the company and why the company was selected.
2. An environmental scan and risk analysis in the context of the selected company.
3. A discussion of how the cash flow, growth rate, and discount rate were determined
(attach is the excel DCF sheet).
4. Implementation of the discounted cash flow valuation method.
5. A description of why the comparable companies were selected for implementation
of the relative valuation method.
6. Implementation of the relative valuation method.
7. Recommendation of whether or not the company’s stock should be bought.
The written paper is to be typed single–spaced, 1’ margins, Times New Roman and 12-point
font, page length between six to eight pages of content, with correct spelling and grammar,
proper citation (APA format), references, a cover page, and organization with headings. The
instructor’s approval of the topic is required. It is a MUST to have screenshots of any excel
work. Alao charts and graphs are a MUST. However, these do not count in the pages, only
content does.
The following Library resources and web-sites could assist students in conducting the research
to do the critical assignment:
Lynn Library Sources
Academic OneFile
Academic Search Premier
Business Source Complete
General Business File ASAP
Hoover’s Company Profiles
ProQuest (ABI/INFORM )
Reference USA & OneSource
Student Learning Outcomes
Students will be able to:
1. Develop a thorough environmental scanning and risk analysis of the selected company.
(SLO 1.3, SLO 3.2, SLO 4.1) (20% of Grade)
2. Demonstrate a knowledge for determining future cash flows for the selected company.
(SLO 3.1, SLO 4.1) (10% of Grade)
3. Demonstrate a knowledge for determining future growth rates for the selected
(SLO1.3, SLO 2.2, SLO 3.1) (10% of Grade)
4. Demonstrate a knowledge for determining the discount rate for the selected company.
(SLO1.3, SLO 2.2) (10% of Grade)
5. Based upon components 2, 3, and 4, implement a discounted cash flow valuation for the
selected company. (SLO 1.3, SLO 4.1) (10% of Grade)
6. Analyze comparable companies of the selected company for the implementation of the
relative valuation method. (SLO 2.2, SLO 3.1, SLO 4.1) (20% of Grade)
7. Demonstrate the ability to draw a conclusion from analysis. (SLO 4.1) (20% of Grade)

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