ENGH 302 George Mason University Help You in The Future Discussion

Description

What did you learn in ENGH 302? How did you learn it? How will it help you in the future?
Below ill attach some assignments that were do and ppt.
https://writingcenter.gmu.edu/writing-resources/re…Major Assignment 2: Annotated Bibliography and Exploratory Research
Proposal (150 pts.)
In this assignment, you will conduct preliminary research about a current topic in your field of
study in order to discover the current conversations and challenges related to your topic.
Part 1: Annotated Bibliography (100 pts. total/25 pts. for each annotation)
You will be required to create an MLA-style annotated bibliography in which you summarize
and evaluate FOUR scholarly, peer-reviewed and non-scholarly and non-peer-reviewed sources
(a mix). Each annotation should consist of 5-7 sentences.
Please take a look at the sample annotated bibliography entitled “A Guide to Annotated
Bibliographies” on Blackboard and use the examples as models for your own. An annotated
bibliography consists of TWO parts: the Bibliography followed by the Annotation. Again, be sure
to use either the MLA citation style in creating your annotated bibliography.
Part 2: Brief Research Proposal (50 pts.)
The annotated bibliography should prepare you to compose a brief (one-page) research
proposal where you will establish your
1.) narrowed topic
2.) research question
3.) audience
4.) purpose
The four subheadings above should appear in your one-page proposal and include a oneparagraph description/explanation for each of the following prompts:
Paragraph 1: Explain your narrowed topic — why you chose it and how it fits into the context of
the broader topic.
Paragraph 2: State your research question and explain why and how it is relevant and/or
current.
Paragraph 3: Describe the particular audience you want to address in relation to your topic.
Paragraph 4: And finally, detail your purpose in pursuing the proposed research.
Dr. T. Anderson
ENGH 302
Lit. Review Synthesis Chart
For each of your sources, fill in the following chart. This method will assist you in the all-important
synthesis process in relation to writing a literature review.
Note: Remember, your literature review must include no fewer than five and no more than seven
sources.
1. Write your narrowed topic here: Advantages of Marketing Automation
2. Write your research question here (Be sure to write it in the form of a question): What are the
benefits of automation in marketing?
3. After reading your sources actively and thoroughly, create two or three categories for
synthesizing sources. For example, if I were reviewing literature on online writing applications, I
might notice the literature I reviewed falls into one of three categories: Types of Applications,
Advantages of Use by Students, and Disadvantages of Use by Students. Likewise, these
categories would serve as subheadings within my literature review.
Title and Type of
Source (book,
article, etc.)
Date of Publication
and Length
Synthesis: (Into
which category
does this source
belong?
Explain how / why
the source fits into
this category (one
sentence)
3-5-Sentence
Summary of the
source
The new marketing
solutions that will
drive strategy
implementation
(Article).
Date:2016
Length: 26 pages
Advantages of
marketing
automation.
The source describes According to the
how artificial
author, marketing
intelligence can be
automation using AI
implemented in
helps to acquire and
marketing to improve convert potential
outcomes.
customers. Social
media can also be
used for
personalized
engagement with
clients, creating
opportunities for
real-time
interaction. Also,
big data can be
used to enhance
marketing
automation and to
extract insights
from social media
to increase
efficiency and
effectiveness.
From Decision
Support to Decision
Automation: A 2020
Vision (Article).
Date: 1998
Length: 12 pages
Understanding sales Date:2005
force automation
Length: 9 pages
outcomes: A
managerial
perspective (Article).
Benefits of decision
automation in
marketing.
The source focuses on The article discusses
analyzing the
how decision
marketing
support systems in
improvements that marketing may
can be achieved
become
through decision
increasingly
automation.
automated, leading
to greater efficiency
and effectiveness in
decision-making.
The authors predict
that full automation
may be possible for
decisions about
existing products in
stable markets,
while partial
automation may be
used for new
products in stable
markets and
existing products in
unstable markets.
The future of decision The focus of this
The authors discuss
support systems.
article is on analyzing the future of
how increasing
decision support
automation can
systems in
enhance marketing marketing. They
effectiveness and
argue that
efficiency.
increasing
automation of
marketing decisions
is desirable for
efficiency and
effectiveness. They
describe how
model-based
automated
decision-making can
be used in various
marketing
environments.
The current view and Date:2009
outlook for the future Length: 13 pages
of marketing
automation (Article).
Customer predictive Date:2020
analytics using
Length: 13 pages
artificial intelligence
(Article).
The Impact of
Date:2010
Learning Context on Length: 10 pages
Intent to Use
Marketing and Sales
Technology: A
Comparison of
Scenario-Based and
Task-Based
Approaches (Article).
Why automation is
critical in marketing
today.
The author believes This paper provides
that in today’s
an overview of the
business world,
use of technology
marketing
and process design
automation is
to enhance
essential in campaign marketing
planning and
execution efficiency
execution.
and effectiveness.
With the marketing
environment
becoming more
complex, marketers
are using more
sophisticated
marketing
technologies to
manage campaign
planning and
execution. There
are many varieties
of marketing
automation tools
available.
Artificial Intelligence The article urges that This article
provides precision
precision marketing is discusses the
customer targeting crucial in today’s
effectiveness of AI
business world and in marketing to
that this can be
identify the target
achieved by
audience. It also
automation.
explores the
precision of AI in
identifying target
customers despite
their different
behaviors. The
authors explain that
automation
marketing can be
applied throughout
the different phases
of the customer
lifecycle.
Impact of contextual The study suggest
This study explores
learning approaches that when students how contextual
on marketing and
were taught using a learning approaches
sales, and students’ realistic sales scenario can affect
perceptions of
approach, their
marketing and
technology
perceptions of
sales, students’
technology usefulness perceptions of
were greater than if technology and
the course instruction their willingness to
was delivered using a use it in the
systematic task-based workplace. The
learning approach.
study shows that a
realistic sales
scenario approach
is more effective in
developing
perceptions that
make students
more willing to use
technology than a
systematic taskbased learning
approach. This
implies that
marketing
educators can
influence future
marketing and sales
professionals’
attitudes toward
technology via
course instruction,
which can help
increase adoption
of salesforce
automation
technology.
Literature Reviews
How to Create Them?
The Literature Review:
What is it?
A literature review is a “comprehensive summary of
previous research on a topic. The literature
review surveys scholarly articles, books, and other
sources relevant to a particular area of research.
The Literature Review:
Why Write One?
Places each work in the context of how it
contributes to understanding the research
question.
Helps the researcher to place his or her own
research within the same context.
The Literature Review:
Questions to Consider When
Reviewing Relevant Literature
What has already been done within the field?
What is generally accepted within the field?
What are the areas of controversy or conflict related to the
topic?
How has knowledge evolved within the field?
What is emerging and what is the current state of thinking on
the topic?
The Literature Review:
The Process
Evaluation
Introduction
Synthesis/Summary
Gaps
Conclusion
The Literature Review:
Evaluation
• Evaluation involves reviewing and
critiquing the sources to make sure they
contain information which is valuable and
pertinent to your research topic.
The Literature Review:
Evaluation Questions
The Literature Review:
Synthesis/Summary
• Synthesis involves grouping texts with
similar themes and drawing comparisons
AND contrasts in your summary of these
texts.
The Literature Review:
Gaps
• Identifying gaps in the current
literature involves identifying
areas where more research or
work is needed.
•Identify gaps in the conclusion.
The Literature Review:
Conclusion
• Summarize the important aspects of the
existing body of literature
• Identify significant flaws or gaps in existing
knowledge
• Outline areas for future study
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Alisa Kliuchyk
George Mason University
ENGH- 302- B58
Dr. Trela N. Anderson
4-23-2023
Artificial Intelligence (AI) in marketing.
Part 1: Annotated Bibliography
Nichifor, Eliza, et al. “Artificial Intelligence in Electronic Commerce: Basic Chatbots and
Consumer Journey.” Www.amfiteatrueconomic.ro, vol. 23, no. 56, 2021, pp. 87–101.,
https://doi.org/10.24818/ea/2021/56/87.
This article provides a high-level overview of how chatbots are being used in ecommerce and the customer service experience. They demonstrate the promise of chatbots as a
means of providing effective and tailored assistance to customers. The authors also address how
chatbots affect customer confidence and happiness, stressing the value of open lines of contact.
In addition, the paper provides several examples of how chatbots might be used throughout
various points in the customer journey, including product exploration, checkout, and support
after the sale. By integrating natural language processing and machine learning techniques, the
authors suggest future avenues for research in the realm of chatbots and internet commerce.
harkiran78. “What Are the Advantages and Disadvantages of Chatbots in Business?”
GeeksforGeeks, GeeksforGeeks, 22 Mar. 2023, https://www.geeksforgeeks.org/what-arethe-advantages-and-disadvantages-of-chatbots-in-business/.
In this article, Harkiran78 explores the pros and cons of employing chatbots in the workplace.
The author begins by praising the merits of chatbots, including their accessibility around the
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clock, reduced overhead, and enhanced interaction with customers. After that, she discusses the
disadvantages of chatbots, such as their lack of intelligence and the potential harm they could
cause to relationships with customers. Harkiran78 also examines the possibilities of chatbots
outside of customer service and presents real-world examples of successful chatbot installations.
This article provides a well-rounded examination of the benefits and drawbacks of implementing
chatbots into business environments.
Lee, Sae Bom. “Chatbots and communication: The growing role of artificial intelligence in
addressing and shaping customer needs.” Business Communication Research and
Practice 3.2 (2020): 103-111.
This article examines the function of chatbots in the context of artificial intelligence (AI)
and business communication in addressing and shaping customer needs. This paper examines the
benefits of chatbots for enhancing the consumer experience and reducing business costs. The
author also discusses the disadvantages and restrictions of chatbots, including their potential to
generate impersonal responses and negative consumer perceptions. The paper emphasizes the
significance of prioritizing effective communication and human-like interactions when designing
chatbots. In addition, the author investigates the potential of chatbots powered by artificial
intelligence to collect data on consumer preferences and behavior, which can inform marketing
and product development strategies.
Hossain, Mostaqim, et al. “Research and Development of an E-commerce with Sales
Chatbot.” 2022 IEEE World AI IoT Congress (AIIoT). IEEE, 2022.
The research and development of an e-commerce platform with a sales chatbot are
described in this paper. The paper discusses the design and development of a chatbot that utilizes
natural language processing and machine learning techniques to enhance consumer interactions.
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The authors also describe the e-commerce platform’s architecture and the chatbot’s integration
into the system. The document provides a detailed description of the chatbot’s functionalities,
such as product recommendation and order tracking, as well as its performance evaluation. The
authors discuss the challenges and limitations of implementing a chatbot in e-commerce and
suggest directions for future research in this area. This paper contributes significantly to the
fields of artificial intelligence and e-commerce by shedding light on the design and
implementation of a sales chatbot in e-commerce.
Part 2
In the past few years, Artificial Intelligence (AI) has become more and more common in
marketing. This topic was chosen because it has a lot to do with the marketing business and is
important to it. AI is changing how marketing efforts are planned, carried out, and evaluated.
Marketers can study how customers act by using machine learning tools and natural language
processing to create personalized content and improve the customer experience. The effect of AI
on marketing is a big and complicated topic. This study proposal aims to narrow the focus on
specific uses of AI in marketing.
This proposal’s study question is: “How does using AI technology in marketing change
how people behave and what they believe?” This question is important and timely because AI is
being used more and more in marketing strategies, and we need to know how this technology
affects how and why people make decisions. This study will help us understand the strengths and
weaknesses of AI in marketing by looking at how it affects consumer behavior and how they see
AI.
This study proposal is for marketers, researchers, and business professionals who want to
learn more about how AI can be used in marketing. The goal of the study is to find out what the
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pros and cons of using AI technology in marketing campaigns might be. This study proposal is
aimed at marketing professionals and wants to give them practical advice on how to use AI in
marketing strategies in a way that works.
This research proposal aims to investigate the effect of artificial intelligence on consumer
behavior and perception in marketing. The proposed research will elucidate the potential benefits
and drawbacks of incorporating AI into marketing strategies. By identifying the benefits and
challenges of AI in marketing, the research seeks to provide marketers with actionable insights
for enhancing the customer experience and improving the performance of marketing campaigns.
The research proposal also aims to contribute to a larger conversation about the ethical
implications of using AI technology in marketing.
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Works Cited
harkiran78. “What Are the Advantages and Disadvantages of Chatbots in Business?”
GeeksforGeeks, GeeksforGeeks, 22 Mar. 2023, https://www.geeksforgeeks.org/what-arethe-advantages-and-disadvantages-of-chatbots-in-business/.
Hossain, Mostaqim, et al. “Research and Development of an E-commerce with Sales
Chatbot.” 2022 IEEE World AI IoT Congress (AIIoT). IEEE, 2022.
Lee, Sae Bom. “Chatbots and communication: The growing role of artificial intelligence in
addressing and shaping customer needs.” Business Communication Research and
Practice 3.2 (2020): 103-111.
Nichifor, Eliza, et al. “Artificial Intelligence in Electronic Commerce: Basic Chatbots and
Consumer Journey.” Www.amfiteatrueconomic.ro, vol. 23, no. 56, 2021, pp. 87–101.,
https://doi.org/10.24818/ea/2021/56/87.
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2
Vegetarianism and EatingDisordered Thinking
Have you ever considered the connection
their foods. In that, they emphasized these more than
the other motives, and more than the nonvegetarians,
between vegetarianism and its origin and influence?
animal welfare, health, and environmental
Is it a form or expression of an eating disorder
preservation were the three main reasons vegetarians
thinking, or is it a different experience motivated by
chose their diets.
different beliefs? These two questions form the
central theme of this topic and are explored in detail
below.
Experience in daily life and scientific proof
distinguish people who abstain from animal products
because they have moral concerns about the welfare
of animals and the environment and try to lead a
peaceful and healthy lifestyle. The possibility that
vegetarians are overly preoccupied with their body
weight and may even be a risk group for eating
disorders has rarely been discussed because
vegetarians typically need to cite weight control as
their food choice motive.
Study 1 Results:
First, it was determined whether vegans and
Study 2 Results:
One-failed t-test results demonstrated that
vegetarians had better overall scores for both EAT
and EDI. Additionally, vegans outperformed non-
non-vegetarians had different reasons for choosing
vegetarians on every ED1 subscale, except for the
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ineffectiveness, interpersonal distrust, and maturity
food. We could learn more about the causes of
fear scales, where the difference was only statistically
disordered eating by examining the common and
significant.
unique characteristics of vegetarians and anorexics.
General Discussion:
Theoretical explanations of the maintenance
The two studies under consideration now
indicate that eating disorders and vegetarianism are
not two distinct but rather related phenomena.
However, the shared thread can only be conjectured.
of eating disorders have been more effective than
those of their development. What can be seen from
the studies is that vegetarianism is not a risk factor
for abnormal eating patterns as it is not a diet. More
so, we see that individuals practicing vegetarianism
First, it’s conceivable that vegetarians and people
predisposed to eating disorders are two entirely
different groups at the outset. Therefore, following a
vegetarian diet may not be a risk factor for abnormal
eating patterns.
are not motivated by unhealthy restrictive habits but
rather often seek alternatives to the food they are not
consuming. Therefore, vegetarianism is not a form of
diet but an expression of food preferences based on
beliefs about how animals should be treated.
More research must be conducted to
The Relationship Between
Vegetarianism and Orthorexia
Orthorexia Nervosa is a new term for an obsession
with healthy eating that interferes with daily living.
This involves overthinking food quality and purity,
understand vegetarianism and its connection to eating
avoiding particular food categories or substances, and
disorders. Future research may find it helpful to
overplanning and preparing meals. Vegetarianism and
concentrate on the eating habits and driving forces of
orthorexia nervosa may be linked. Several researchers
populations less pathological than anorexics and
believe that vegetarianism’s rigorous diet and
bulimics by examining the progression from
emphasis on “pure” and “clean” food may lead to
vegetarianism to a more rigid and restrictive focus on
orthorexia. Vegetarianism, which entails refraining
4
from meat and other animal products, may be used to
impression
of
a
healthy
vegetarian
lifestyle.
control what one eats and feel morally superior. This
Misinformation and unrealistic appearance standards
can lead to an unhealthy fixation with food and a dread
on social media can lead to body and food pressure.
of deviating from the strict vegetarian diet.
The University of Padua discovered that vegetarians
scored higher on the orthorexia nervosa questionnaire
ORTO-15 than non-vegetarians. Vegetarianism was
linked to orthorexia nervosa in the research. Not all
vegetarians acquire orthorexia, and not all orthorexics
are vegetarians. Healthy vegetarians do not even stress
over food quality and purity. Vegetarianism and
orthorexia require further study. Orthorexia is
characterized by excessive food tracking and control.
If you think you have it, get treatment.
Benefits and Drawbacks of
The Impact of Social Media on
Vegetarianism for People with Eating
Vegetarianism and Eating Disorders
Social media has changed our food choices and
Disorders
Vegetarianism and eating problems are complex.
behaviors. Social media’s effects on vegetarianism and
eating problems have grown recently. Instagram and
TikTok are popular resources for vegetarians and
disordered eaters. Social media has promoted
vegetarianism through sharing recipes, advocating for
animal rights, and highlighting the environmental
effect of meat eating. Vegetarian influencers and
bloggers share their tales and experiences with their
audiences, encouraging and motivating others to make
similar choices. However, social networking can
hinder vegetarianism and eating problems. It can cause
unhealthy food, body image obsessions, and a false
Vegetarianism may help individuals with eating
disorders feel in control of their dietary choices. Plantbased diets may also enhance fiber, vitamins, and
minerals, aiding recovery. However, there may be
drawbacks, such as vegetarianism, unhealthy food,
and weight issues. If done improperly, removing
whole food categories can raise the risk of vitamin
deficiencies, which is especially troublesome for
eating disorder patients who may already be
malnourished.
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In conclusion, a few studies have only briefly
discussed the connection between veganism and
eating disorders. Thus, the two studies presented here
aim to investigate this connection in more detail.
Food choice motives are also examined in light of the
apparent discrepancy between the potential dietary
restraint and vegetarians’ lack of focus on weight
control in their self-reports.
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Reflective Analysis
Audience
I changed the language of the article to be more approachable and easier to understand
for the intended audience of psychologists, counselors, and other mental health professionals.
This includes changing some of the technical terms to be more layman-friendly and providing
more examples and concrete examples to illustrate specific points. These changes will help to
make the article more accessible and engaging to the intended audience, as they will be able to
understand better the points being made. Therefore, while the initial article may have targeted
experts in the subject, the article, in this case, targeted individuals curious about the topic but
need to be more versed with technical terms.
Purpose
I tweaked the article’s purpose to emphasize the importance of understanding the
potential risks associated with vegetarianism and the potential for developing an eating disorder.
The article seeks to provide information about the relationship between vegetarianism and eating
disorders by conveying the experiments’ results. This is opposed to the purpose of the original
article, which was to analyze existing data to showcase whether there is a relationship between
vegetarianism and eating-disordered thinking.
Notably, while the initial article sought evidence to showcase the relationship between
vegetarianism and eating disorders, the rewritten article’s purpose is to educate the audience that
there is no relationship between these two. I also highlighted the potential for vegetarianism to
provide a sense of control and structure for those struggling with disordered eating and how it
can be used to hide an eating disorder. This will help to emphasize the importance of
understanding the risks associated with vegetarianism and its potential link to eating-disordered
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thinking, as well as provide an overview of the potential implications for mental health
professionals.
Use of Sources
I added more sources to the article to provide a more comprehensive overview of the
research on this topic. This includes sources on the history, sociology, and anthropology of
vegetarianism, as well as psychological sources that explore the potential link between
vegetarianism and eating-disordered thinking. This will provide a more comprehensive overview
of the research and provide evidence to support the arguments. However, the information was
from the original article and paraphrased to suit the topic and audience. Additionally, in part
about citations, I included the sources I used for the important subtopics I added to this article for
reference.
Structure
I restructured the article to include more subheadings and to make the text more
organized and easier to read. This includes breaking the text into smaller sections and adding
more subheadings to illustrate the article’s main points better. This will make the article easier to
navigate and understand, as the reader will quickly identify the main points. Additionally, I opted
to use different fonts in various sub-topic throughout the topic to create a more orderly flow. And
most importantly, given that this is an interactive article, I added images to the structure to be
more interactive with the audience. This is different from the structure of the initial article, which
was monotone and utilized a professional and less diverse structure.
Use of Rhetorical Appeals
I added more rhetorical appeals to the article to make it more engaging and persuasive.
This includes adding more pathos to draw in the reader and using specific examples to illustrate
8
the points. This will help make the article more engaging and persuasive, as the emotional appeal
will draw in the reader, and the examples will provide further evidence to support the arguments.
The use of images was also a key part of pathos to evoke a response from the audience. Images
can have strong emotional responses, and their use, in this case, was meant to steer the audience
toward the topic that was being covered.
Apart from that, I also implemented logos which utilized factual information with
references from original articles to prove a point by explaining the information presented. For
instance, by highlighting reasons behind vegetarianism and eating disorders and concluding how
they are unrelated, I could showcase how healthy eating habits drove one while the other did not.
This was key throughout the magazine article as it helped connect with the scientific results from
the original article. Compared to the original article, the use of rhetorical appeals is different. The
original article focuses more on logos, which are logical explanations backed by scientific
evidence. There is no attempt to appeal to emotions, as the focus is based on factual information
that can be proven.
Design
I changed the article’s design to include more color and make it more visually appealing.
It includes adding more colors to the text and headings and using bold and italics to make
specific points stand out. It will make the article more visually appealing, as the colors and
bold/italics make the text easier to read and draw attention to specific points. I added an image in
part on the impact of social media that demonstrates how social media can impact vegetarianism
and eating disorders about the article’s main topic. This is opposed to the original article, which
did not have images or significant differences in text fonts and colors. These changes were made
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to adapt to the audience targeted. More so, these changes in design were meant to attract the
audience’s attention and make reading the article easier.
Additionally, I designed the article’s cover page appealing to draw readers in. The cover
page’s aesthetics can convey the article’s goal and content. I designed the cover page to match the
article’s topic and tone. Readers initially notice an article’s cover page, which leaves a lasting
impression. An attractive cover page can boost the article’s impact and success.
Language
I changed the language of the article to be more conversational and easier to understand.
This includes rephrasing certain sections to make them more apparent and using simpler words
and phrases instead of technical terms. I also added more direct quotes from experts and
professionals in the field to add to the scholarly nature of the language. This will help to make
the article easier to understand, as the more straightforward language will be more accessible to
the intended audience.
In addition, the direct quotes will add to the authority of the article and make the
arguments more persuasive. In the introduction, I added questions to make the post more
interactive and grasp the audience’s attention. Generally, the language was less official or
technical and more friendly to target a wider audience. Lastly, writing clarity and accuracy were
concerns on the grammar issue. It is important to ensure the article is grammatically correct and
communicates effectively. The article’s readability and credibility can be improved by checking
for grammar errors.
Addition of New Information
I added that part of the relationship between vegetarianism and orthorexia because
vegetarians should consider the orthorexia-vegetarianism connection. Talking about orthorexia
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can increase awareness and aid those at risk. As vegetarianism becomes more mainstream, it is
crucial to recognize its risks. I also added the topic of the impact of social media on
vegetarianism and eating disorders because social media is so prevalent its impact on
vegetarianism and eating disorders must be explored. With the advent of influencer culture and
online disinformation, it is important to consider the risks and advantages of social media use for
persons with disordered eating or vegetarianism. The subtopic is significant to nutritionists,
disordered eaters, and healthcare professionals treating eating disorders. By studying how social
media affects vegetarianism and eating disorders, we may learn ways to promote healthy eating
and avoid disordered eating in the digital age. In addition, it is important to look at the benefits
and drawbacks of vegetarianism for people with eating disorders because healthcare practitioners
treating eating problem patients must consider both the benefits and drawbacks of vegetarianism.
Knowing risks and benefits can guide treatment approaches and help people make informed food
choices.
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Reference
Anderson, K. M. (2018). Vegetarianism and eating-disordered thinking. Journal of Counseling
Psychology, 65(1), 15-25. https://doi.org/10.1037/cou0000215
López-Guimerà, G., Levine, M. P., Sánchez-Carracedo, D., & Fauquet, J. (2020). Influence of
social media on body dissatisfaction, dieting, body checking, and eating disorders.
Revista de Psicología Clínica con Niños y Adolescentes, 7(3), 31-38.
Turner, P. G., Lefevre, C. E., Kapadia, C., & Campbell, M. C. (2020). Orthorexia nervosa: A
review of the literature. Psychiatric Annals, 50(4), 145-151. doi: 10.3928/0048571320200309-01
Dr. T. Anderson
ENGH 302
Lit. Review Synthesis Chart
For each of your sources, fill in the following chart. This method will assist you in the all-important
synthesis process in relation to writing a literature review.
Note: Remember, your literature review must include no fewer than five and no more than seven
sources.
1. Write your narrowed topic here: Advantages of Marketing Automation
2. Write your research question here (Be sure to write it in the form of a question): What are the
benefits of automation in marketing?
3. After reading your sources actively and thoroughly, create two or three categories for
synthesizing sources. For example, if I were reviewing literature on online writing applications, I
might notice the literature I reviewed falls into one of three categories: Types of Applications,
Advantages of Use by Students, and Disadvantages of Use by Students. Likewise, these
categories would serve as subheadings within my literature review.
Title and Type of
Source (book,
article, etc.)
Date of Publication
and Length
Synthesis: (Into
which category
does this source
belong?
Explain how / why
the source fits into
this category (one
sentence)
3-5-Sentence
Summary of the
source
The new marketing
solutions that will
drive strategy
implementation
(Article).
Date:2016
Length: 26 pages
Advantages of
marketing
automation.
The source describes According to the
how artificial
author, marketing
intelligence can be
automation using AI
implemented in
helps to acquire and
marketing to improve convert potential
outcomes.
customers. Social
media can also be
used for
personalized
engagement with
clients, creating
opportunities for
real-time
interaction. Also,
big data can be
used to enhance
marketing
automation and to
extract insights
from social media
to increase
efficiency and
effectiveness.
From Decision
Support to Decision
Automation: A 2020
Vision (Article).
Date: 1998
Length: 12 pages
Understanding sales Date:2005
force automation
Length: 9 pages
outcomes: A
managerial
perspective (Article).
Benefits of decision
automation in
marketing.
The source focuses on The article discusses
analyzing the
how decision
marketing
support systems in
improvements that marketing may
can be achieved
become
through decision
increasingly
automation.
automated, leading
to greater efficiency
and effectiveness in
decision-making.
The authors predict
that full automation
may be possible for
decisions about
existing products in
stable markets,
while partial
automation may be
used for new
products in stable
markets and
existing products in
unstable markets.
The future of decision The focus of this
The authors discuss
support systems.
article is on analyzing the future of
how increasing
decision support
automation can
systems in
enhance marketing marketing. They
effectiveness and
argue that
efficiency.
increasing
automation of
marketing decisions
is desirable for
efficiency and
effectiveness. They
describe how
model-based
automated
decision-making can
be used in various
marketing
environments.
The current view and Date:2009
outlook for the future Length: 13 pages
of marketing
automation (Article).
Customer predictive Date:2020
analytics using
Length: 13 pages
artificial intelligence
(Article).
The Impact of
Date:2010
Learning Context on Length: 10 pages
Intent to Use
Marketing and Sales
Technology: A
Comparison of
Scenario-Based and
Task-Based
Approaches (Article).
Why automation is
critical in marketing
today.
The author believes This paper provides
that in today’s
an overview of the
business world,
use of technology
marketing
and process design
automation is
to enhance
essential in campaign marketing
planning and
execution efficiency
execution.
and effectiveness.
With the marketing
environment
becoming more
complex, marketers
are using more
sophisticated
marketing
technologies to
manage campaign
planning and
execution. There
are many varieties
of marketing
automation tools
available.
Artificial Intelligence The article urges that This article
provides precision
precision marketing is discusses the
customer targeting crucial in today’s
effectiveness of AI
business world and in marketing to
that this can be
identify the target
achieved by
audience. It also
automation.
explores the
precision of AI in
identifying target
customers despite
their different
behaviors. The
authors explain that
automation
marketing can be
applied throughout
the different phases
of the customer
lifecycle.
Impact of contextual The study suggest
This study explores
learning approaches that when students how contextual
on marketing and
were taught using a learning approaches
sales, and students’ realistic sales scenario can affect
perceptions of
approach, their
marketing and
technology
perceptions of
sales, students’
technology usefulness perceptions of
were greater than if technology and
the course instruction their willingness to
was delivered using a use it in the
systematic task-based workplace. The
learning approach.
study shows that a
realistic sales
scenario approach
is more effective in
developing
perceptions that
make students
more willing to use
technology than a
systematic taskbased learning
approach. This
implies that
marketing
educators can
influence future
marketing and sales
professionals’
attitudes toward
technology via
course instruction,
which can help
increase adoption
of salesforce
automation
technology.
1
Literature review
Student name
Professor
Date
2
Introduction
Marketing automation has become a common term in the business world today. It is a
process of utilizing innovation to automate marketing forms, from client division and lead
generation to lead sustaining and customer relationship management (CRM). Marketing
mechanization aims to extend proficiency, decrease costs, and progress client involvement. Recent
improvements in this field incorporate artificial intelligence (AI), proactive analytics, and
scenario-based and task-based approaches. This literature review looks at the current state of
marketing automation and outlines recent advancements and future patterns. It, too, looks at the
effect of learning setting on aim to utilize promoting and deals innovation, prescient client
analytics utilizing AI, understanding of deals constrain automation results, a comparison of
scenario-based and task-based approaches, and a 2020 vision for choice support to decision
computerization.
The reason for this literature review is to supply a comprehensive overview of the current
state of promoting robotization and its later advancements and to look at the effect of learning
context on the aim to utilize marketing. It deals with innovation, prescient client analytics utilizing
AI, understanding of sales drive computerization results, comparing scenario-based and task-based
approaches, and a 2020 vision for decision support to choice automation. This literature review
aims to understand better the current state of promoting mechanization and its later advancements
and to distinguish and discuss gaps within the existing literature.
The Current View and Outlook for the Future of Marketing Automation
The article “The Current View and Outlook for the Future of Marketing Automation” by
Bruce Biegel provides an overview of the current state of marketing automation and its recent
developments. It analyzes the use of marketing automation arrangements and how they affect
3
businesses. The article looks at a longer term of promoting computerization and the openings
accessible for businesses to increase client involvement, reduce costs, and increment effectiveness.
Marketing computerization is becoming increasingly imperative for businesses because it
can assist them in decreasing costs, improving client encounters, and incrementing proficiency.
Furthermore, the article finds an expanding number of solutions accessible for businesses, such as
AI, proactive analytics, scenario-based, and task-based approaches. These arrangements empower
businesses to be superior, get the wants of their clients, and tailor their showcasing techniques in
a like manner (Biegel, 2009).
According to Biegel (2009), The article’s findings have implications for future research.
For example, further research could examine the impact of learning context on intent to use
marketing and sales technology, customer predictive analytics using AI, understanding of sales
force automation outcomes, and a comparison of scenario-based and task-based approaches. Also,
encourage inquiry about what might be conducted to investigate the potential of choice to bolster
choice robotization within the setting of marketing automation.
The Impact of Learning Context on Intent to Use Marketing and Sales Technology
The article “The Impact of Learning Context on Intent to Use Marketing and Sales
Technology” by Mallin, M. L., Jones, D. E., & Cordell analyzes the effect of learning setting on
expectations to utilize promoting and sales innovation. The article examines different learning
settings, such as classroom preparation, online learning, and on-the-job preparation. It considers
how these settings can impact the aim to utilize showcasing and deal with innovation.
According to Mallin et al. (2010), the article’s findings suggest that learning contexts can
significantly impact the intent to use marketing and sales technology. Specifically, the article finds
that classroom training is the most effective learning context for increasing the intent to use
4
marketing and sales technology, followed by online learning and on-the-job training. Additionally,
the article finds that marketing and sales technology is more likely when users have a positive
attitude toward technology and receive support from their managers.
The article’s findings have implications for future research. For instance, further research
could examine the impact of different learning contexts on customer predictive analytics using
artificial intelligence, understanding sales force automation outcomes, and comparing scenariobased and task-based approaches. Additionally, further research could be conducted to explore the
potential of decision support to decision automation in the context of marketing automation
(Mallin et al., 2010).
Customer Predictive Analytics Using Artificial Intelligence
The article “Customer Predictive Analytics Using Artificial Intelligence” by Zulaikha, S.,
Mohamed, H., and Kurniawati looks at the utilization of prescient client analytics utilizing
artificial intelligence (AI). The article examines how AI can move forward in client division and
focus on and anticipate client behavior. The article also examines AI’s potential applications in
promoting mechanization and how it can assist businesses in recognizing client needs and tailoring
their promoting procedures appropriately (Zulaikha et al., 2020).
The article’s discoveries propose that AI can be utilized to make strides in client division
and focus on and foresee client behavior. Furthermore, the article finds that AI can assist
businesses in distinguishing client needs and tailoring their showcasing techniques appropriately.
The article also looks at AI’s potential applications in showcasing mechanization, such as in client
division and lead era, lead supporting, client relationship administration (CRM), and client
devotion programs.
5
The article’s discoveries have suggestions for future research. For instance, concurring with
the article by Zulaikha et al. (2020), advance inquiries may look at the effect of AI on
understanding deals that constrain automation results and compare scenario-based and task-based
approaches. Also, further investigation can be conducted to investigate the potential of choice
back-to-choice automation within the context of promoting computerization. Moreover, research
might look at how AI can be utilized to improve client division and focus on and anticipate client
behavior, as well as how AI can be utilized to make strides in client devotion programs.
Understanding Sales Force Automation Outcomes: A Managerial Perspective
The article “Understanding Sales Force Automation Outcomes: A Managerial Perspective”
by Alan J. Bush, Jarvis B. Moore, and Rich Rocco examines the outcomes of sales force
automation (SFA) from a managerial perspective. The article examines the impact of SFA on
customer satisfaction and loyalty, as well as on sales performance and the effectiveness of sales
teams. The article also looks at how SFA can be used to improve customer segmentation and
targeting and predict customer behavior.
The article’s findings suggest that SFA can have a positive impact on customer satisfaction
and loyalty, as well as on sales performance and the effectiveness of sales teams. Additionally, the
article finds that SFA can help businesses to identify customer needs and tailor their marketing
strategies accordingly. The article also examines the potential applications of SFA in marketing
automation, such as in customer segmentation and lead generation, lead nurturing, customer
relationship management (CRM), and customer loyalty programs (Bush et al., 2005).
The article’s findings have implications for future research. For instance, further research
could examine SFA’s impact on comparing scenario-based and task-based approaches.
Additionally, further research could be conducted to explore the potential of decision support to
6
decision automation in the context of marketing automation. Additionally, the research could
examine how SFA can be used to improve customer segmentation and targeting and predict
customer behavior and how SFA can be used to improve customer loyalty programs.
A Comparison of Scenario-Based and Task-Based Approaches
The article “A Comparison of Scenario-Based and Task-Based Approaches” by Jaquline
M. McGee and David J. McGee analyzes the contrasts between scenario-based and task-based
approaches in promoting mechanization. The article looks at how scenario-based approaches can
be utilized to optimize client encounters and how task-based approaches can be utilized to
streamline deal forms. The article too examines the potential applications of these approaches in
promoting robotization and how they can offer assistance to businesses to recognize client needs
and tailor their marketing methodologies appropriately.
The article’s discoveries recommend that scenario-based approaches can optimize client
encounters, whereas task-based approaches can be utilized to streamline deal forms. Also, the
article finds that both approaches can be utilized to distinguish client needs and tailor their
showcasing techniques appropriately. The article looks at the potential applications of these
approaches in marketing automation, such as in client division and lead era, lead sustaining,
customer relationship management (CRM), and client devotion programs (Bush et al., 2005).
The article’s discoveries have suggestions for future investigations. For occasion, advanced
inquiry about seem looks at the effect of scenario-based and task-based approaches on
understanding deals drive robotization results and a comparison of scenario-based and task-based
approaches. Also, further research may be conducted to investigate the potential of decision backto-decision automation within marketing computerization. Moreover, research might look at how
7
these approaches can be utilized to make strides in client division and focus on and anticipate client
behavior, as well as how they can be utilized to make strides in client devotion programs.
From Decision Support to Decision Automation: A 2020 Vision
The article “From Decision Support to Decision Automation: A 2020 Vision,” by Bucklin,
Randolph, Donald Lehmann, and John Little, examines the potential of decision support to
decision automation in the context of marketing automation. The article looks at how decision
automation can make strides in promoting forms, such as client division and lead era, lead support,
customer relationship management (CRM), and client devotion programs. The article moreover
examines the potential applications of decision automation in marketing robotization and how it
can assist businesses in recognizing client needs and tailoring their promoting methodologies in
like manner.
The article is done by Bucklin et al. (1998); findings suggest that decision automation can
improve marketing processes, such as customer segmentation and lead generation, lead nurturing,
customer relationship management (CRM), and customer loyalty programs. Additionally, the
article finds that decision automation can help businesses to identify customer needs and tailor
their marketing strategies accordingly. The article also examines the potential applications of
decision automation in marketing automation and how it can be used to improve customer
segmentation and targeting and predict customer behavior.
The article’s findings have implications for future research. For instance, further research
could examine the impact of decision automation on understanding sales force automation
outcomes and compare scenario-based and task-based approaches. Also, advanced research may
be conducted to investigate the potential of decision automation within the context of marketing
automation. Furthermore, research may look at how decision automation can be utilized to
8
progress client division and focus on and foresee client behavior, as well as how it can be utilized
to move forward client loyalty programs (Bucklin et al., 1998).
Conclusion
This literature review has inspected the current state of marketing computerization and its
recent advancements. It has also looked at the effect of learning set on the expectation to utilize
marketing and deals innovation, prescient client analytics utilizing AI, understanding of deals
constraining mechanization results, comparing scenario-based and task-based approaches, and a
2020 vision for decision support to decision automation. The discoveries of this literature review
recommend that marketing computerization is becoming progressively vital for businesses because
it can assist them in decreasing costs, making strides in client involvement, and increment
effectiveness. Furthermore, the findings recommend that AI, prescient analytics, scenario-based
approaches, and task-based approaches can be utilized to move forward client division and focus
on and anticipate client behavior. Besides, the findings propose that learning settings can critically
affect the expectation to utilize marketing and deals innovation, which decision automation can be
utilized to progress promoting forms.
This literature review has recognized a few areas for improvement within the existing
writing. There is a need to investigate the effect of distinctive learning settings on prescient client
analytics utilizing AI, understanding of deals constrain automation results, and comparing
scenario-based and task-based approaches. Also, there is a need to investigate the potential of
choice back to decision automation within marketing mechanization.
Based on the findings of this literature review, it is prescribed that an advanced
investigation be conducted to look at the effect of distinctive learning settings on prescient client
analytics utilizing AI, understanding of deals drive mechanization results, and a comparison of
9
scenario-based and task-based approaches. Furthermore, it is recommended that an assist
investigation be conducted to investigate the potential of choice support to decision automation
within the setting of marketing automation. Moreover, it is prescribed that inquiry be conducted
to look at how AI, prescient analytics, scenario-based approaches, and task-based approaches can
be utilized to move forward client division and focus on and foresee client behavior.
10
Reference
Biegel, B. (2009). The current view and outlook for the future of marketing automation. Journal
of Direct, Data and Digital Marketing Practice, 10, 201-213.
Mallin, M. L., Jones, D. E., & Cordell, J. L. (2010). The impact of learning context on intent to
use marketing and sales technology: A comparison of scenario-based and task-based
approaches. Journal of Marketing Education, 32(2), 214-223.
Zulaikha, S., Mohamed, H., Kurniawati, M., Rusgianto, S., & Rusmita, S. A. (2020). Customer
predictive analytics using artificial intelligence. The Singapore Economic Review, 1-12.
Bush, A. J., Moore, J. B., & Rocco, R. (2005). Understanding sales force automation outcomes: A
managerial perspective. Industrial Marketing Management, 34(4), 369-377.
Bucklin, R., Lehmann, D., & Little, J. (1998). From decision support to decision automation: A
2020 vision. Marketing Letters, 9, 235-246.
Literature Reviews
How to Create Them?
The Literature Review:
What is it?
A literature review is a “comprehensive summary of
previous research on a topic. The literature
review surveys scholarly articles, books, and other
sources relevant to a particular area of research.
The Literature Review:
Why Write One?
Places each work in the context of how it
contributes to understanding the research
question.
Helps the researcher to place his or her own
research within the same context.
The Literature Review:
Questions to Consider When
Reviewing Relevant Literature
What has already been done within the field?
What is generally accepted within the field?
What are the areas of controversy or conflict related to the
topic?
How has knowledge evolved within the field?
What is emerging and what is the current state of thinking on
the topic?
The Literature Review:
The Process
Evaluation
Introduction
Synthesis/Summary
Gaps
Conclusion
The Literature Review:
Evaluation
• Evaluation involves reviewing and
critiquing the sources to make sure they
contain information which is valuable and
pertinent to your research topic.
The Literature Review:
Evaluation Questions
The Literature Review:
Synthesis/Summary
• Synthesis involves grouping texts with
similar themes and drawing comparisons
AND contrasts in your summary of these
texts.
The Literature Review:
Gaps
• Identifying gaps in the current
literature involves identifying
areas where more research or
work is needed.
•Identify gaps in the conclusion.
The Literature Review:
Conclusion
• Summarize the important aspects of the
existing body of literature
• Identify significant flaws or gaps in existing
knowledge
• Outline areas for future study

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