Capella University Marketing Plan for The Advanced Practice Presentation

DescriptionMN501M4-4: Develop a marketing plan for the advanced practice nurse that
incorporates the competencies of advanced practice nursing.
Professional Development and Labor Market Research
MSN-prepared nurses must be prepared to market themselves to others so that the key
characteristics and contributions of their expertise and the role are recognized and
valued in the healthcare environment. However, prior to doing so, it’s important to
understand the true labor market information and the employers that are of most
interest to them. Furthermore, you need to be aware of all of the tools and resources
available to you once you begin the job search, but more importantly, be
knowledgeable of the strengths and barriers that may come into play as you prepare to
advance their careers.
As you navigate through your program, it is never too early to begin researching what
the job market looks like in your area, as well as what credentials and licenses you may
need to advance within your chosen field in the future.
The purpose of this assessment is to help you feel more prepared as you begin to think
about your future career and the path that you are hoping to take. First, develop a job
search strategy for your chosen advanced nursing practice role. You will educate your
audience on the value you bring to the healthcare team and the opportunities which
exist in your chosen labor market and profession.
This assessment will be prepared as a 7-10 slide PowerPoint presentation meeting the
following criteria. All content must be on the slides. Please do not use the speaker notes
area for any of the content.
1. Examine the advanced nursing practice role for which you are being prepared
(NP, Executive Leader, or Nurse Educator) and briefly describe the role including
the history of the role, education and certifications required or preferred by
employers (i.e. DEA License), and major functions of this role.
2. For your selected advanced nursing practice role, please locate, research and
include the following information in your PowerPoint as well:
o Projected Job Growth in state
o Average Salary Range
o Similar Job Titles
o 5 Employers who are hiring these roles in your area
3. Create a marketing plan to support your value to the healthcare team. You will
need to look at the literature beyond nursing. Address each of the 4Ps to market
your advanced nursing practice role.
4. Investigate at least two of the central and core competencies (i.e., Direct Clinical
Practice, Guidance and Coaching, Consultation, Evidence-Based Practice,
Leadership, Collaboration, Ethical Decision Making). Describe how these
competencies can influence and advance health care.
Your presentation must be presented in a single PowerPoint presentation. The
presentation must be between 7-10 slides in length, not including the title and reference
list slides. The presentation must use proper APA formatting as directed in the APA
Publication Manual, 7th edition formatting, including a title slide and reference list with
properly formatted citations in the body of the presentation. Please view the Career
Services Skill Market (02:58) to provide a better understanding of how to market
yourself for your new career.
Assessment Requirements:
Before finalizing your work, you should:

be sure to read the assessment description carefully (as displayed above);
consult the Assessment Rubric to make sure you have included everything
necessary; and
utilize spelling and grammar checks to minimize errors.
Your writing assessment should:

follow the conventions of Standard English (correct grammar, punctuation, etc.);
be well ordered, logical, and unified, as well as original and insightful;
display superior content, organization, style, and mechanics; and
use APA 7th edition format.
For assistance, visit the Academic Success Center.
For assistance with PowerPoint audio, please visit Microsoft Support

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