BBA 324 Carrefour Flash Questions

DescriptionCOURSE CODE BBA324 COURSE NAME: RETAIL MANAGEMENT & MERCHANDISING
Task brief & rubrics: Topics 11 to 20
Task: Final-Term Assignment, Week (13) – Via Moodle (Turnitin). Due in week 13, Sunday 7 May 2023,
23,59 CEST
Carrefour Flash has opened its first store in 2020 and the unique aspect is that once you place items in your cart or
bag, you don’t need to stop at the register. No, it’s not some sort of charitable supermarket, but rather a new type
of store run by artificial intelligence, which recognizes individuals and deducts the amount owed for their purchases
directly from their account credit. The AI (artificial intelligence) that controls the Carrefour Flash environment follows
each customer, noting each item taken and any that may be put back, so no errors are made and there are no charges
for products not brought home. With an always-updated list, the assistant keeps track of the customer until they exit
the store, deducting the total amount from their account.
This new model is generating a controversial discussion about the current and future models of Retail Management
and Merchandising. To explore it in detail, discuss the following questions from a critical point of view using the
theoretical support used in class and official sources.
1-Explains the impact that the use of these new technologies generates in the development and implementation
of the Carrefour Flash Merchandising Plan. Discuss from a critical point of view the advantages and disadvantages
of this model with respect to the traditional model. (40 points)
2-The AI and a modern electronic point of sale system have been installed in Carrefour Flash stores. What are the
key benefits to Carrefour as a retailer of installing AI and modern electronic point-of-sale systems and linking them
up to stock control, management, re-ordering and promotion activity? (40 points)
4-Imagin that Carrefour Flash include to open a discount shoes section store because it can buy a shipment of
men’s shoes at $10 each. You know that Carrefour Flash price policy wants a 30 percent markup at retail. What
retail price should the new discount store charge to achieve this markup? (20 points)
Formalities:



Individual task.
Use this Document Model and start in ANSWER SECTION
Wordcount: Max 1 page per question divided in two sections:
o 1- Explanation
o 2-Major Conclusions





Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
Upload pdf document via Turnitin
Submission:
Week (13) – Via Moodle (Turnitin). Due in week 13, Sunday 7 May 2023, 23,59 CEST
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:






To prove that you know operational dimensions in retailing.
To demonstrate that you have a strong knowledge of organization and human resource management in
retailing.
To be able to explain how to developing and implement merchandise plans.
To demonstrate that you understood pricing in retailing.
To be able to evaluate promotional strategy in retailing and control.
To prove that you know operation management and new tech impact in retail.
Rubrics
Exceptional 90-100
Good 80-89
Fair 70-79
Marginal fail 60-69
Knowledge &
Understanding
(20%)
Student
demonstrates
excellent
understanding of key
concepts and uses
vocabulary in an
entirely appropriate
manner.
Student
demonstrates good
understanding of the
task and mentions
some relevant
concepts and
demonstrates use of
the relevant
vocabulary.
Student understands
the task and provides
minimum theory
and/or some use of
vocabulary.
Student understands
the task and attempts
to answer the question
but does not mention
key concepts or uses
minimum amount of
relevant vocabulary.
Application
(25%)
Student applies fully
relevant knowledge
from the topics
delivered in class.
Student applies
mostly relevant
knowledge from the
topics delivered in
class.
Student applies some
relevant knowledge
from the topics
delivered in class.
Misunderstanding
may be evident.
Student applies little
relevant knowledge
from the topics
delivered in class.
Misunderstands are
evident.
Critical Thinking
(35%)
Student critically
assesses in excellent
ways, drawing
outstanding
conclusions from
relevant authors.
Student critically
assesses in good
ways, drawing
conclusions from
relevant authors and
references.
Student provides
some insights but
stays on the surface
of the topic.
References may not
be relevant.
Student makes little or
none critical thinking
insights, does not
quote appropriate
authors, and does not
provide valid sources.
Communication
(20%)
Student
communicates their
ideas extremely
clearly and concisely,
respecting word
count, grammar and
spellcheck
Student
communicates their
ideas clearly and
concisely, respecting
word count, grammar
and spellcheck
Student
communicates their
ideas with some
clarity and concision.
It may be slightly over
or under the
wordcount limit.
Some misspelling
errors may be
evident.
Student communicates
their ideas in a
somewhat unclear and
unconcise way. Does
not reach or does
exceed wordcount
excessively and
misspelling errors are
evident.
Answers:
Summary Table
Question
Major Conclusion (copy paste your major conclusion for each question
here)
1
Grade
(Points)
40
2
40
3
20

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